Why is Toyota succeeding while others fail? One of the very interesting answers on this question is the way Toyota considers their whole organization. As you can see below the purpose of Toyota’s existence is to contribute to..
- .. economic growth of the country in which it is located (external stakeholders).
- .. the stability and well being of team members (internal stakeholders).
- .. the overall growth of Toyota.
Now, what is making this so interesting is that Toyota’s primary existence is to contribute to the economical growth of the country. Second, it focuses on the stability and well being of all the workers. Third, we find the overall growth of Toyota(!). Hence, the purpose of almost any western company would probably be just the opposite..